Roasting coffee can be a challenging task. If you roast the coffee too dark, it will taste burnt and bitter. If you roast the coffee too light, it will taste acidic and sour. Our goal at the WestBean is the find that sweet spot in the middle for each coffee, blending the fruity and floral acidities of lighter roasts with the bold mouthfeel of caramelized chocolate found in darker roasts. These flavors will vary with each individual coffee, and it is our job to find the right balance every time.